Skip to main content

Hindi dailies lead circulation chart in July-December 2012 TNN | May 16, 2013


 Hindi newspapers sold the largest number of copies among daily newspapers in all languages in India, clocking a circulation of a little over 15 million during the July-December 2012 period. This was followed by English newspapers with a circulation of over 9 million during the period, according to Audit Bureau of Circulations (ABC).

Among other languages, Marathi newspapers came third in the pecking order with a certified circulation of 5.4 million, while the fourth spot was taken by Malayalam newspapers with a circulation of around 4 million. Tamil and Telugu daily newspapers took the fifth and sixth spot with a circulation of roughly 3.9 million and 3.7 million, respectively, while Bengali newspapers came seventh with 2.7 million.

Kannada newspapers took the eighth spot with a circulation of around 2 million. Punjabi with a circulation of 8.4 lakh was ninth on the list, followed by Oriya with a circulation of 4.8 lakh on the 10th spot. Other prominent ones included Assamese (3.3 lakh), Gujarati (1.6 lakh) and Urdu (1.3 lakh).

ABC, which has changed its system of appointing auditors to audit circulation figures of member publications with effect from January to June 2013, said this was being done to bring about greater transparency.

The total number of average certified copies of daily newspapers, weekly newspapers and magazines put together across 17 languages, during July-December 2012, stood at a little over 59 million. Of these, daily newspapers formed a significant portion (approximately 81%) of the circulation, with average certified copies at 48 million.

Comments

Popular posts from this blog

What SMEs can learn from (12 Zodiac) Big Brands

Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be meticulously built. SMEs must constantly look for that magical communication plan that will connect your corporate brand to your target audience and make your product/services an irreplaceable part of their life.  Brand building in not easy and if you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with your customers. Every company comes to the table assuming they are every guy/girl brand, but in 91% of cases, they aren’t. You need to drill down into what makes your brand special and how your customer…

Why and How PR deals with Corporate Reputation, Image, Positioning and Identity.?

Every organization in today’s IT led world is witnessing unforeseen levels of competition for clients, customers, capital, talent, resources and space in media for message communication & coverage. Combine it with various challenges and uncertainty in business and economic environment, it’s not easy for your organization to maintain desired level of goodwill, reputation and growth.    To prevail these situations reputation becomes one of your most crucial assets and a critical factor for success. Your organization can actively plan and build a good reputation through Public Relations and effective Message Communication. Public Relations is about reputation — the result of what you do; what you say and what others say about you.Public Relations is the discipline which looks after reputation with the aim of earning understanding, support and influencing opinion and behavior. Drivers of Good Reputation. Business wisdom says that businesses can be built overnight, but reputations are earne…

Proactive PR key to changing behaviour and earn favourable public opinion

In this age of 24-hour, seven-days-a-week news coverage, no business should dismiss the vast potential of PR, Communication and Media to impact your organisation and influence your stakeholders. Developing a proactive public relations plan can be an effective tool to your business and best defense in preventing potential damage to a company's image in the face of an already skeptical general public. That plan -- what I refer to as "proactive pr and reputation management" -- must be implemented if the company wants to ensure that its reputation and standing in the community remain intact. You will be convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead.  But only if they can become truly proactive in their approach to the practice. Media companies are far more proactive than reactive. They plan their content through editorial calendars. Their leadershi…