Skip to main content

Why you should start your PR today to become Distinct Corporate Brand?

Bill Gates was once quoted famously saying “If I was down to my last dollar, I would spend it on Public Relations” If the richest man on Earth values PR so much, why many of us still take a myopic view of the discipline that has been part of human evolution journey. PR is all about relationships and without it human evolution would have not been possible. We have often come across public relations function treated as an insignificant cousin of marketing or corporate strategy. We are often the first consultants on the chopping block when a share price takes a nose dive and cash flow is under the microscope.
However, the good thing is this reality is slowly and steadily changing. There are scores of company directors today who take opposing view and understand that when the going gets tough – that is the time you need PR the most. It is the time you need solidarity, support and solution to deal with adverse situation. 
You see when it comes to PR – it’s all about laying the groundwork and taking a proactive approach. You need to decide and think about PR and engaging with all your stakeholders and media as soon as get listed on the stock exchanges or step into business. You cannot afford to lose any PR’able opportunities that can help position your organization as a Distinct Corporate Brand in your industry space. Don’t start late or think about PR after your skeletons have already come out of the closet and banged on the doors of media. There are immediate steps as a responsible company that you can be taking now to agree and commence your PR and investor relations strategy. These actions aren’t ‘nice to haves’ and you’re not doing them because you want your company to look good. Good PR is a strategic driver of new business and investor interest, and it is a key tool for building positive image and reputation and planning any potential crisis scenario that may affect the company.
For those Company Directors who still have no idea about how PR works or what are the applications/benefits of long term PR, let me make it simple for you by understanding the context of Mr Bill Gates quote in the beginning of this article.  What Bill Gates wanted to convey was,  PR is not just about spending your money on media, investor and marketing activities. PR deals effectively with perception. It changes negative perception and creates positive image and reputation by continuous engagement, communication and key positioning message delivery to identified target audience.  Strategic PR is also about proactively identifying areas, causes where your organization can contribute towards betterment of a society at large and this is how you can make your stakeholders perceive you as caring, responsible admirable, respectable and Distinct Corporate Brand and Citizen. 

click here for an example of one such small initiative 

Contact us now to take your first step towards integrating your business goals into Public Relations.


Popular posts from this blog

What SMEs can learn from (12 Zodiac) Big Brands

Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be meticulously built. SMEs must constantly look for that magical communication plan that will connect your corporate brand to your target audience and make your product/services an irreplaceable part of their life.  Brand building in not easy and if you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with your customers. Every company comes to the table assuming they are every guy/girl brand, but in 91% of cases, they aren’t. You need to drill down into what makes your brand special and how your customer…

Proactive PR key to changing behaviour and earn favourable public opinion

In this age of 24-hour, seven-days-a-week news coverage, no business should dismiss the vast potential of PR, Communication and Media to impact your organisation and influence your stakeholders. Developing a proactive public relations plan can be an effective tool to your business and best defense in preventing potential damage to a company's image in the face of an already skeptical general public. That plan -- what I refer to as "proactive pr and reputation management" -- must be implemented if the company wants to ensure that its reputation and standing in the community remain intact. You will be convinced that public relations practitioners need to flip their thinking. Simply: from reactive to proactive. In a world where every company is a media company, PR should lead.  But only if they can become truly proactive in their approach to the practice. Media companies are far more proactive than reactive. They plan their content through editorial calendars. Their leadershi…

How PR helps SMEs add value to their business and reputation?

India is country of 1.4 million small and medium enterprise (SME) businesses. As of now there are over 300 companies listed on the SME platform of Bombay Stock Exchange and National Stock Exchange and several hundred companies are expected to list in the near future. I happen to interact with the top management of many SME companies and majority of them were confused about the value PR can bring to their businesses and reputation.  
Although most big companies today understand public relations is important, but for SMEs PR is still an obscure concept. The question SMEs often ask is how will PR help me take my business to the next level? The simple answer is when it comes to modern organisations business plans, public relations (PR) represent an important tool in the marketing mix, actively and continuously differentiating brands from the competition and speaking directly to audiences. Here are just a few reasons why PR is a must-have for every SME communication strategy:

1. PR creates awa…