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Showing posts from January, 2018

What SMEs can learn from (12 Zodiac) Big Brands

Looking out into the world today, it's easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable and needs to be meticulously built. SMEs must constantly look for that magical communication plan that will connect your corporate brand to your target audience and make your product/services an irreplaceable part of their life.  Brand building in not easy and if you aren’t clear about who you are, no one is going to be interested in you. It’s critical you understand who your brand is, and how you should be starting a relationship with your customers. Every company comes to the table assuming they are every guy/girl brand, but in 91% of cases, they aren’t. You need to drill down into what makes your brand special and how your customer…